Stop losing money due to discrepancies, obscurity, missing optimization - and make your data work for you with deep insight and continues optimization for session value.
In use on sites from ComScore100 and Fortune500 companies.
Increase your yield based on actionable data, custom tests improved implementation and per user segment adjustments.
An insane amount of metrics and filters provide deep actionable insight into your websites yield generation.
Run different timeout settings in a session based multivariate split test to find the one with the highest yield.
Test different types of implementation, page layouts, ad placements, ad sizes and find the one with the highest yield per session.
Viewability and CTR has a major impact on yield, therefore we provide a value cpm metric which combines cpm and viewability.
Monitor your demand partners revenue and manage discrepancy by adjusting their bids, accordingly.
Provided mini-graphs on every metric allow you to spot anomalies on the fly, without searching for them.
Fewer ads, smaller ad sizes and different ad placements can lead to a increased yield if the user stays longer. Optimize for session yield.
Filter data on device, os, referrer, utm, custom values... and adjust your implementation on these segments for the optimal yield.
Combine it all for a two digit yield improvement (usually).
|Assertive Yield||Roxot (Prebid Analytics)||Pubwise|
|Free Tier||10mm/m impressions||-||30k/d page views|
Cost 50mm/m impressions
Cost 250mm/m impressions
|EUR ~0.002 CPM
(coverage of expenses)
approx. EUR 100 (USD ~120)
approx. EUR 500 (USD ~580)
|USD 0.01 CPM (min. USD 1000)
approx. USD 2500
|USD 0.01 CPM
approx. USD 500
approx. USD 2500
|Metric Centric||Session, PageView, Impression||Session, Impression, Bid||Impression, Bid|
|Report Timezone Change||(export only)||(through settings)|
(no requests pre ad render)
|AdX/AdSense Data||(for AdSense unified report only)|
(when HB lost to the Adserver)
|Custom Multivariate Tests|
|Filters||+40||6 (export and custom dashboard)||5 (export only)|
(additional usage based costs)
More projects we are working on primarily for our own publishing needs.
In development: Closed Alpha
Increasing overall yield by adjusting floors on the fly on impression level. Based on browser, device and user features as well as historic and real time AY header bidding data.
Prototyping: experiments on O&O
Combining video header bidding with tag based waterfalls and machine learning based optimizations (applying Dynamic Floor experience) for optimal yield.
Proof of concept completed.
Efficient redirect detection, tracking and sandboxing (blocking) at nearly no cost of additional latency (~5ms) and render blocking free execution.
Increase your yield based on actionable data, custom tests, improved implementation and per user segment adjustments.