We are game changers.
We love data, Adtech and transparency.

Our Story

AY evolved from the critical need for granular data transparency, revolutionizing the domains of monetization, user experience, and advertising.

Assertive Yield equips digital publishers with the essential tools to achieve transparency, control, and revenue enhancement in their ad stack.

Publishers, SSPs, Performance, and Ad Networks leverage Assertive Yield's transformative solutions globally. Our distinguished clientele comprises renowned Publishers and SSPs from the U.S., UK, Canada, and EMEA, including LADbible, Content IQ, and Perion. Presently, Assertive Yield monitors over 250 bidders, encompassing more than 20 trillion data points for 300+ active users worldwide.

Assertive Yield was born in the vibrant city of Hague, Netherlands, where our founder, Nils Lind, embarked on a mission to create something truly extraordinary. Through unwavering dedication and a shared commitment to excellence, the company evolved from a two-person team to a diverse ensemble of 30 skilled senior professionals collaborating globally. Our esteemed clientele includes renowned Publishers and SSPs from the United States, the United Kingdom, Canada, Israel, and beyond. Over the past three years, Assertive Yield has experienced remarkable organic growth, driven by word of mouth within the Ad Analytics and Publishers network. As a result, our profits have doubled yearly, enabling our customers to harness data-driven insights and excel in their respective industries. Today, Assertive Yield tracks over 250 bidders, encompassing over 20 trillion data points for over 150 active users worldwide. Join us on this exciting journey as we continue to break boundaries and empower businesses to reach new heights.

2012-2016

The journey of Nils Lind in the gaming industry takes flight as a publisher. The Digital Publishing Company is established, fostering a social network with a forum-style structure that spans over ten communities, including one of the largest Minecraft forums worldwide.

The inception of Assertive Yield paves the way for innovative Yield Analytics. Our first employee joins the company, contributing to developing state-of-the-art AI products such as Revenue Forecasting, Bid Request Optimization, and Dynamic Flooring.

2019-2020
2021-2022

Dashboards, Video Integrations, Traffic Acquisitions, and Traffic Shaping are introduced; achieving high availability through multi-region/country. Revenue skyrockets, tripling in size; This period also sees the introduction of Content Recommendation Integrations and the game-changer Yield Manager.

Our customer base and portfolio experiences a dynamic growth phase, as well as as well as our team, expanding from 11 to 30 highly skilled seniors, experts, analysts, and partners.

2023

Our Vision

Assertive Yield tackles the complex challenges of big data by leveraging cutting-edge technology to collect and analyze data across all time zones. Our innovative solutions empower Ad Operations, Media Buying, Sales, Content, Editorial, and Product teams to unlock new revenue opportunities while concentrating on their core business growth. We strive to be the catalyst for data-driven insights, enabling publishers and SSPs to create exceptional customer experiences and boost revenue generation.

Our vision is to redefine the Publishing Technology Industry, inspiring experts to break free from conventional practices and embrace groundbreaking innovations. Assertive Yield heralds a transformative shift in advertising data, transitioning from reliance on third-party data silos to a comprehensive first-party data solution. We champion data transparency, offering unparalleled cross-analysis capabilities with over 300 dimensions and metrics. Engage with us and experience the future of the industry today.

Our Values

Our team is a dynamic ensemble of empathetic, passionate, and driven individuals from diverse cultural backgrounds, united by a shared commitment to knowledge and transparency. We thrive on collaboration, fostering solid connections both within our teams and with our valued customers in pursuit of constantly elevating our performance. Engaging with our team promises an experience that will captivate, inspire, and empower you from beginning to end.

Transparency

We champion humble, transparent, and confident communication as a cornerstone of our values

Collaboration

Collaborative, proactive, and solution-oriented, we are highly valued for our exceptional soft skills

Customers Experience

We've walked in your shoes, and we continue to do so, ensuring we deliver the finest solutions for your needs

Knowledge

Relentlessly, we pursue constant learning and improvement in services, products, and ourselves

Why the name ‘Assertive Yield’?

Assertive Yield is committed to empowering our customers with the confidence to make data-driven decisions that maximize ad revenue potential. We stand by our clients, offering cutting-edge technology to address their data challenges, ensuring they can focus on growth and success.

The upward arrow in our logo symbolizes continuous, assertive, and sustainable growth, derived from the “A” in Assertive. Simultaneously, the embedded “Y” represents Yield and a crossroad, signifying our commitment to enabling clients to compare and make informed choices for a brighter future.

From the Founder

From the Founder

Throughout his career in the publishing industry, founder Nils Lind identified a critical need for a real-time data collection, normalization, and analysis tool for publishers. In response, he created an exceptional first-party data tracker that delivers unparalleled transparency, accuracy, and granularity across all revenue channels. Enthralled by his creation, Nils invited other publishers to experience its capabilities firsthand.

“In my early days, I realized that no software was measuring the user lifetime value for the website data that could help publishers improve the revenue earned from advertising. This made me curious to develop a product that could provide data optimization and personalization of data catered to each publisher’’

Nils quickly established a strong presence within the publishing community, becoming a well-respected industry expert. He went on to develop Yield Analytics, a holistic platform providing real-time, granular insights that empower global publishers to optimize performance across time zones while saving time on data collection, normalization, and troubleshooting.

‘’I am a data-driven person and having an engineering background, I wanted to become a disrupter and a game changer in the Ad Tech industry’’

Assertive Yield is committed to innovation and frequently launches new products, features, and integrations. For example, yield Optimizer offers publishers an AI-powered dynamic flooring solution, while Yield Manager is a versatile wrapper that facilitates the real-time testing of various hypotheses. Additionally, Traffic Shaping provides a unique solution for SSPs to reduce traffic costs, increase efficiency, and contribute to a greener advertising supply chain.

‘’It's time to publishers experience the power of real-time data, no code A/B testing and to have data transparency and control towards their own data, we empower them with our cutting edge tracker on page, which collects data from all revenue streams. Our machine learning algorithms predicts revenue in real-time from vendors with 96-99% accuracy. A real-time dashboard with the most granular layers of data to publisher slice and dice, so that they can find new ways to monetize based com no code A/B testing. of each publisher and also to provide unique features like real-time monitoring and alerts powered by AI which consider seasonality, so that they don’t lose out on data discrepancies. What we do is provide granular real-time data, optimize it and make assertive changes’’

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Our Dream Team

Our team is a dynamic fusion of skilled professionals and technical experts who excel in their respective fields. Driven by youthful energy and dedication, we relentlessly strive to deliver our valued customers the highest level of service and satisfaction.

Our Management Team

Nils Lind

Founder

Ryan Abrahams

Chief Revenue Officer

Sherzod Rizaev

Chief Operating Officer

Katia Moura

Chief Marketing Officer

Frederic Lamoulie

SVP of Sales EMEA

Our Customer Success Team

Mussarat Bano

Customer Success

Peter Goldstein

Customer Success

Stanislav Kaschiyski

Customer Success

Make your data work for you!

+ 250

Bidders Tracked

+20 trillion

Data Points

+ 150

Active Users

+ 35Bn

Monthly Impressions Tracked

+ $40Mn

Monthly Revenue Tracked

AY in the News

All News
All News
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Nils Lind Unveils the Future of Revenue Management at ATS Madrid 2023: A Holistic, AI-Driven Approach to Publishing
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Assertive Yield Appoints First COO, Supercharging Global Growth
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Assertive Yield Expands EMEA Team with Key Sales & Business Development Hire
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Who is already playing a different game

Discover our customer stories
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Don’t just take our word for it

See how Assertive Yield has uplift Publishers revenue growth

"We've been able to analyze and then roll out the impact of several tests, which have led to drastic increase in revenue per session of up to 15 and 20% of the time. Because of that ability to really just analyze all of our integrations in one place."

Asher Glinsman

Head of Monetization, Boons Media

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