From the Founder
Throughout his career in the publishing industry, founder Nils Lind identified a critical need for a real-time data collection, normalization, and analysis tool for publishers. In response, he created an exceptional first-party data tracker that delivers unparalleled transparency, accuracy, and granularity across all revenue channels. Enthralled by his creation, Nils invited other publishers to experience its capabilities firsthand.
“In my early days, I realized that no software was measuring the user lifetime value for the website data that could help publishers improve the revenue earned from advertising. This made me curious to develop a product that could provide data optimization and personalization of data catered to each publisher’’
Nils quickly established a strong presence within the publishing community, becoming a well-respected industry expert. He went on to develop Yield Analytics, a holistic platform providing real-time, granular insights that empower global publishers to optimize performance across time zones while saving time on data collection, normalization, and troubleshooting.
‘’I am a data-driven person and having an engineering background, I wanted to become a disrupter and a game changer in the Ad Tech industry’’