It's time to play a new game, in real-time
use first party data
On-page Tracker – 1st Party Data Easily implemented on your website pages, the AY tracker empowers your team to visualize data within seconds from the impression happening on the website. Edge-Optimized APIs are available for data enhancement and easy to integrate – e.g., AdSense, which ensures high-quality data that meets the requirements of Schrems II and GDPR. Let's play!
And all this in a matter of minutes. Bypass time-consuming, complex technical tasks to provide the data required for successful monetization.
Moreover, you will get enormous Granular Data like you have never seen before.
Monitor and act instantly on issues by creating unlimited triggers across dimensions and metrics. Define ranges, choose between the 3 severity levels and be notified in real-time when anomalies happens.
With all your data in one view you get more than just dashboards, you get game changing insights. keep an eye on your revenue & performance: Core Web Vitals crossed with ROI crossed with IVT? Yes, you can see it.
Overcome analytics limits: slice, and dice your data as needed to answer the widest variety of questions that are relevant to you. Segment your data by defining complex filtering logics across several dimensions and metrics.
Leverage your strategy with AY Programmatic Index, compare demand spendings, CPM, media type, device, creative size and benchmark best practices to ensure growth above the market.
Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.
Publishers, SSPs, Media Buyers, Networks, Consultants: Diverse solutions to help your business to detect monetization opportunities and increase revenue
PublishersSupply Side Platforms (SSPs)
For Product Team, AdOperations & Programmatic, Audience Development, Content & Editorial, Sales, Media Buying, Finance & Management, and Developers
AdOps/ProgrammaticAudience DevelopmentThe latest industry news, interviews, technologies, and resources.
Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. This approach goes beyond these traditional metrics to explore factors such as optimizing Ad placement, Ad Quality, and UX to revolutionize publishers’ ad revenue.
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Discover the evolving landscape of programmatic advertising in a cookieless world as browser cookies fade away. Explore challenges, alternatives, and consumer responses, and uncover the impact on publishers' revenue.
Discover the best alternatives to Google Optimize for A/B testing and monetization strategies. Explore options like Yield Manager, VWO, Adobe Target, and more...
Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.
Innovation often arises from necessity, and 'Header Bidding' is a prime example. Web pages typically contain various components and ad placement locations, including sidebars, footers, etc.
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Explore the depths of bid shading with our latest blog article. Gain insights into its role in programmatic advertising, deciphering the shift of second-price to first-price auctions, and understanding the algorithms driving bid shading strategies. Uncover the benefits and drawbacks of bid shading and its implications for publishers.
In 2024 publishers will use their adtech stacks not only to sell ad space but to maximize the revenue generated from that space using the right tools. But first, what does the optimal adstack entail?
A/B testing is a powerful strategy that empowers publishers to make informed decisions about their ad stack, optimize revenue streams, and user experience.
If you are interested in programmatic insights, you should know that, in Q3 of 2023, the digital industry experienced significant developments in programmatic advertising trends, impacting publishers and SSPs.
Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.
Discover what A/B/n testing is, how it works, and why forward-thinking publishers are turning away from traditional A/B testing to boost Ad Revenue and UX with A/B/n Testing. Dive into the future of ad optimization today with insights from reports and industry experts!
Learn how publishers can boost revenue by tracking sophisticated metrics to enhance User Experience and Content Quality and avoid domain blockage by advertisers. This article explores essential metrics, insightful strategies, and industry references for optimal Ad Monetization.
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
To thrive in the advertising ecosystem, it's crucial to be data-driven as it is to keep up with market trends and programmatic benchmarks for publishers. By delving into existing best practices, emerging trends, profitable SSPs partners, and high-performing ad formats, devices, you can boost your revenue beyond the market norms and hack new revenue streams.
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
As advertisers increasingly prioritize sustainability in their marketing campaigns on the demand side, DSPs are implementing threshold limits to encourage a more environmentally friendly programmatic supply chain. What role does the supply path play in driving this movement towards greener practices?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
Advanced Yield Manager, Dynamic Flooring 2.0, Web Analytics, Financial Reports and SSP Discrepancies Monitoring, Accurate Error Reporting & Alerts, and so much more!
