It's time to play a different game, in real-time
use first party data
On-page Tracker - 1st Party Data Easily implemented on your website pages, AY tracker empowers your team to visualize data within seconds from the impression happening on the website. Edge-Optimized APIs available for data enhancement, easy to integrate - e.g AdSense,- which ensures high-quality data that meets requirements of Schrems II and GDPR. Lets Play!
And all this in a matter of minutes. Bypass time-consuming complex technical tasks in order to provide the data required for successful monetization.
On top of that you will get enormous Granular Data as you have never seen before.
Analyze, Cross- reference & execute decisions in minutes with real-time data. Discover how Assertive Monitoring and Alerts can help you stay on-top of the game.
Revenue collected from multiple sources? Spend data with ROI? Monitoring IVT, 2 click penalty and Core Web Vitals? Analyze them all in one place, or divided in dashboards.
AY platform assists with granular data analysis by allowing you to slice and dice cube datasets through multidimensional overview, metrics, and filters.
Harness the power of market intelligence to identify demands and sales opportunities
Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.
Publishers, SSPs, Media Buyers, Networks, Consultants: Diverse solutions to help your business to detect monitization opportunities and increase revenue
PublishersSupply Side Platforms (SSPs)
For Product Team, AdOperations & Programmatic, Audience Development, Content & Editorial, Sales, Media Buying, Finance & Management and Developers
AdOps/ProgrammaticAudience DevelopmentThe latest industry news, interviews, technologies, and resources.
Innovation often arises from necessity, and 'Header Bidding' is a prime example. Web pages typically contain various components and ad placement locations, including sidebars, footers, etc.
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
Now that Google Optimize is set to shut down, many publishers are up for a hard choice - what’s the best A/B testing alternative out there that suits their needs?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
By reducing digital Ads inventory, educating advertisers & marketers, tackling revenue loss through green traffic, by using a high-quality prediction model. Sustainable traffic and clean media that's all we need!
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
