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As a data company, we rely a lot on our data collection methods, predictions and forecasting methodologies, and first-party cookies. However, to have a monolithic overview of a publisher’s monetization, we are constantly adding new API integrations and custom solutions and working with several partners to enable the best experience for our partners.
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AdOps/ProgrammaticAudience DevelopmentStay Tuned
The latest industry news, interviews, technologies, and resources.
7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue
Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. This approach goes beyond these traditional metrics to explore factors such as optimizing Ad placement, Ad Quality, and UX to revolutionize publishers’ ad revenue.
Exploring New & Effective Alternatives to Cookieless Browsers for Publishers
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Implications of a Cookieless World: Why Publishers aren’t too excited about it?
Discover the evolving landscape of programmatic advertising in a cookieless world as browser cookies fade away. Explore challenges, alternatives, and consumer responses, and uncover the impact on publishers' revenue.
Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions
Discover the best alternatives to Google Optimize for A/B testing and monetization strategies. Explore options like Yield Manager, VWO, Adobe Target, and more...
AY Industry Insights Second Quarter Report: Yield Management In Programmatic
Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.
What is Header Bidding and How Does it Work?
Innovation often arises from necessity, and 'Header Bidding' is a prime example. Web pages typically contain various components and ad placement locations, including sidebars, footers, etc.
Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Bid Shading in programmatic advertising: all you need to know
Explore the depths of bid shading with our latest blog article. Gain insights into its role in programmatic advertising, deciphering the shift of second-price to first-price auctions, and understanding the algorithms driving bid shading strategies. Uncover the benefits and drawbacks of bid shading and its implications for publishers.
How can publishers build the optimal ad stack for 2024?
In 2024 publishers will use their adtech stacks not only to sell ad space but to maximize the revenue generated from that space using the right tools. But first, what does the optimal adstack entail?
A/B testing for publishers: 6 ideas for programmatic and UX optimization
A/B testing is a powerful strategy that empowers publishers to make informed decisions about their ad stack, optimize revenue streams, and user experience.
Programmatic insights: Key Takeaways from Assertive Yield Q3 Report
If you are interested in programmatic insights, you should know that, in Q3 of 2023, the digital industry experienced significant developments in programmatic advertising trends, impacting publishers and SSPs.
Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023
Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.
What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance
Discover what A/B/n testing is, how it works, and why forward-thinking publishers are turning away from traditional A/B testing to boost Ad Revenue and UX with A/B/n Testing. Dive into the future of ad optimization today with insights from reports and industry experts!
11 Crucial Metrics for Enhancing User Experience and Driving Revenue Growth in Publishing
Learn how publishers can boost revenue by tracking sophisticated metrics to enhance User Experience and Content Quality and avoid domain blockage by advertisers. This article explores essential metrics, insightful strategies, and industry references for optimal Ad Monetization.
Exploring New & Effective Alternatives to Cookieless Browsers for Publishers
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Optimize Your Monetization Strategy with Programmatic Benchmark for Publishers
To thrive in the advertising ecosystem, it's crucial to be data-driven as it is to keep up with market trends and programmatic benchmarks for publishers. By delving into existing best practices, emerging trends, profitable SSPs partners, and high-performing ad formats, devices, you can boost your revenue beyond the market norms and hack new revenue streams.
Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Top Five 2023 Trends in Programmatic Advertising
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
What are the top 5 Challenges Programmatic SSPs are Facing in 2023?
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
What is QPS Optimization?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
What are Publishers, SSPs and Ad techs roles towards Sustainable Programmatic Supply Path?
As advertisers increasingly prioritize sustainability in their marketing campaigns on the demand side, DSPs are implementing threshold limits to encourage a more environmentally friendly programmatic supply chain. What role does the supply path play in driving this movement towards greener practices?
How is Programmatic Advertising going green?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
Assertive Yield New Product Updates - H1 2023!
Advanced Yield Manager, Dynamic Flooring 2.0, Web Analytics, Financial Reports and SSP Discrepancies Monitoring, Accurate Error Reporting & Alerts, and so much more!
