Smart on its own, Smarter when connected

Not seeing an integration that’s important to you?

Connections

As a data company, we rely a lot on our data collection methods, predictions and forecasting methodologies, and first-party cookies. However, to have a monolithic overview of a publisher’s monetization, we are constantly adding new API integrations and custom solutions and working with several partners to enable the best experience for our partners.

  • All
  • Revenue
  • Spend
  • Video players
  • Prebid
  • Yield Intelligence
  • Traffic Acquisition
  • API connections
  • SSPs
  • Others
gradient

Who is already playing a different game

Discover our customer stories
arrow

AY was built for all teams across your organization

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.

By Company Type

Publishers, SSPs, Media Buyers, Networks, Consultants: Diverse solutions to help your business to detect monetization opportunities and increase revenue

PublishersSupply Side Platforms (SSPs)
By Team

For Product Team, AdOperations & Programmatic, Audience Development, Content & Editorial, Sales, Media Buying, Finance & Management, and Developers

AdOps/ProgrammaticAudience Development

Stay Tuned

The latest industry news, interviews, technologies, and resources.

7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue

Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. This approach goes beyond these traditional metrics to explore factors such as optimizing Ad placement, Ad Quality, and UX to revolutionize publishers’ ad revenue.

AY Industry Insights Second Quarter Report: Yield Management In Programmatic

Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.

Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know

The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.

Bid Shading in programmatic advertising: all you need to know

Explore the depths of bid shading with our latest blog article. Gain insights into its role in programmatic advertising, deciphering the shift of second-price to first-price auctions, and understanding the algorithms driving bid shading strategies. Uncover the benefits and drawbacks of bid shading and its implications for publishers.

Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023

Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.

Optimize Your Monetization Strategy with Programmatic Benchmark for Publishers

To thrive in the advertising ecosystem, it's crucial to be data-driven as it is to keep up with market trends and programmatic benchmarks for publishers. By delving into existing best practices, emerging trends, profitable SSPs partners, and high-performing ad formats, devices, you can boost your revenue beyond the market norms and hack new revenue streams.

What are Publishers, SSPs and Ad techs roles towards Sustainable Programmatic Supply Path?

As advertisers increasingly prioritize sustainability in their marketing campaigns on the demand side, DSPs are implementing threshold limits to encourage a more environmentally friendly programmatic supply chain. What role does the supply path play in driving this movement towards greener practices?

This website uses cookies.   Learn more