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As a data company we rely a lot on our own ways to collect data, our predictions and forecasting methodologies and first party cookies. However, to have a monolithic overview of a publisher’s monetization, we are constantly adding new API integrations, custom solutions and we are working with a number of different partners, to enable the best experience for our partners.

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AY was built for all teams across your organization

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.

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Publishers, SSPs, Media Buyers, Networks, Consultants: Diverse solutions to help your business to detect monitization opportunities and increase revenue

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For Product Team, AdOperations & Programmatic, Audience Development, Content & Editorial, Sales, Media Buying, Finance & Management and Developers

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The latest industry news, interviews, technologies, and resources.

Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know

The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.

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