Marketing Content Strategist

ASSERTIVE YIELD is a adtech/pubtech scale-up company in the AdTech ecosystem.

Our clients are some of the biggest publishers worldwide. AY data analytics software is a unique solution in the market. Our headquarter is in Amsterdam, but our team is based across the globe. We strive to bring publishers transparency through granular, holistic, reliable, insightful analytical data powered by machine learning and cutting edge technologies. We are growing fast and to spread the word about our products, we are looking for a Strategic Content Producer. If you are looking for a big challenge and enjoy writing about technology, or have experience in programmatic, Ad Tech Industry this opportunity is for you.

What are we looking for?

A Senior Strategic Content Producer with SEO copywriting skills, who has a solid background in working with digital marketing content (website pages, blog post, social media post, ads, email marketing, e-books) and tools (Hubspot, Semrush...). Preferably with a journalist background and experience in producing contents, scripts for videos, and interviews, producing events, webinars and podcasts and coordinating PR initiatives.

Knowledge in the Pubtech/AdTech industry is a super plus. You will be part of the marketing team, reporting to the Head of Marketing and collaborating with a senior designer and a technical marketing analyst.

What you need:

• Academic background / experience working as journalist, copywriter, inbound, ads, social
• English native (preferable) or really fluent (mandatory)
• All you need is motivation and ambition to learn, write and grow professionally in this dynamic and innovative environment

Tasks and responsibilities

• Collaborate to the creation of a robust Content Strategy focused on awareness and growth
• Plan SEO strategies and produce content that will have a positive impact on website performance
• Create contents workflows aiming conversions
• Write contents for the website pages, blog, social media, communities and sales team
• Deep dive in Advertising ecosystem and write insightful content for our public
• Plan deliverables, support and manage relationship with PR agency
• Conduct customers interviews and produce customer success stories
• Action plans after monitoring and analysis of metrics (traffic, positioning, shares, likes)
• Collaborate with marketing, sales, customer success and product team to communicate in an assertive manner with our customers

What we offer:

• Innovative and dynamic environment
• Opportunities to grow
• Continuous learning with high-level professionals
• Fully remote, full-time and flexible working hours
• A fun, smart and diverse team
• Competitive salary

If you like cutting-edge technology, and in particular are looking for a high performance team at a fast growing business, come and join us!