Traffic Acquisition
Scale with data in mind
Real-time, normalized data combining revenue and spend sources, the RPS, CPC, and ROI (margin) for each campaign, adset, ad, publisher, section, or account.
Free for up to 10mm/m impressions. No credit card required. For details see pricing.
How you change the game?
Slide down to uncover AY new game
Boosting Traffic Acquisition
Buying traffic should be easy, based on data, and in real-time, right? Stop spending a lot of resources with data collection, cleaning and normalization. Now you just found a tool that enables that!
Optimize on today’s data, not yesterday!
Compliment all the real-time data from Yield Intelligence, by combining it with your bought traffic data. Last-hour data, across several dimensions. Empower your media buyers with a quick look that shows successful campaigns. Stop losing out due to long hours of waiting for information from multiple sources to get in sync.
You don’t have to rely on big techs data anymore!
Accurate Data collection and normalization
Real-Time Revenue Attribution
Deep layers of revenue attribution: content, user segment. Accurate revenue data In real-time with automated discrepancy handling. Analyze with assertiveness all revenue generated across multiple partners, revenue channels, countries and timezones.
Easy integrations with the main platforms for publisher-bought traffic. Implement and match each with a different key, multiple accounts, and sub-accounts supported.
Spend Attribution
Collect data from different dimensions across multiple spend partners in one place. We know that different providers tend to use different namings, and with a little bit of work with UTM paramaters, you can have them all set under one space.
Go the extra mile
With Yield Manager you can not only have a good ad stack integration at your disposal but also control the way pixel and pixel events fire up.
Collect RPS data within a session and send it as pixel events, to enable buy-side algorithms to optimize for the highest returns. You can also choose and enable each pixel based on the source.
Book your FREE DEMO
Interested in a free consultation on how to yield more ad revenue with the help of Assertive Yield Analytics?
Stay Tuned
The latest industry news, interviews, technologies, and resources.
What is Header Bidding and How Does it Work?
Innovation often arises from necessity, and 'Header Bidding' is a prime example. Web pages typically contain various components and ad placement locations, including sidebars, footers, etc.
Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Top Five 2023 Trends in Programmatic Advertising
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
What are the top 5 Challenges Programmatic SSPs are Facing in 2023?
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
Google Optimize: Other Alternatives for Publishers
Now that Google Optimize is set to shut down, many publishers are up for a hard choice - what’s the best A/B testing alternative out there that suits their needs?
What is QPS Optimization?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
What are Publishers, SSPs, and Ad techs roles towards Green Programmatic?
By reducing digital Ads inventory, educating advertisers & marketers, tackling revenue loss through green traffic, by using a high-quality prediction model. Sustainable traffic and clean media that's all we need!
How is Programmatic Advertising going green?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
