Traffic Shaping
Higher profitability with lower cost
Shape and optimize your traffic to generate more profitability from your DSP partners, using assertive user profiling to reach the more profitable matchmaking.
How we change the game
ALL YOUR REVENUE DATA in one place in real-time across hundreds of dimensions and metrics extended with your custom data segments and audiences
Old Game
New Game
Digital waste: >95% of all bid requests
ML User profiling prediction
Low traffic quality = frustated partners
Higher profitability from DSPs thresholds
QPS limits = lower profitability
Lower traffic cost and greener programmatic chain
Old Game
Digital waste: >95% of all bid requests
Low traffic quality = frustated partners
QPS limits = lower profitability
New Game
ML User profiling prediction
Higher profitability from DSPs thresholds
Lower traffic cost and greener programmatic chain
Smart Bid Request Optimization
Double or triple your results
It's time to play an entirely new game with AY's unique QPS optimization solution. In today's world of increasing QPS limitations, random sampling to predict supply volume, blocking segments or bidders, FIFO real-time counters, – all these initiatives are unreasonably limiting your performance. Be a stronger player by understanding the demand behind each user!
Increase optimal QPS, traded value, wins rates, and infrastructure cost savings as a result of fewer requests to process
Wasteful requests are network requests that result in no significant value; for example no response, no bid, bid below operating cost
Improves the quality of traffic resulting in higher overall bid rates and traded volume leading to more revenue and a significant reduction in the server cost
Improve the bid rate seen by the external bidders, selects monetizable requests to better utilize the QPS limits, improving ROl for all participants
Winning SSPs can now reach new heights of revenue
QPS Optimization
Let the AY Algorithm pick the best queries to be sent each second by setting the QPS threshold for each DSP and data center.
Better DSP relationships
Provide your DSP partners a singular experience and negotiate for higher QPS limits by only sending relevant and green traffic.
Traffic cost reduction
Free up server networking for more demand or decrease cloud expenses by removing bids below operational value.
Predictions with real-time user profiles
Create assertive users profiles in real-time, enabled by high accuracy AY Machine Learning predictions that match trillions of ad-requests in microseconds.
Green traffic
Collaborate to less carbon emissions, eliminating digital waste up to 60%: with a higher quality traffic and reduced traffic cost.
Go the extra mile
Reduce incoming queries as well by implementing our solution directly to publishers you work with.
Let’s win this new game?
Overcome DSP limits, optimize your traffic performance
One of a kind solution powered by machine learning in real-time
Incredibly high RPS: thousands per core
Low memory consumption: 400 MB + Fast response times: in microseconds
They are playing chess... are you still playing checkers?
Stay Tuned
The latest industry news, interviews, technologies, and resources.
7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue
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Exploring New & Effective Alternatives to Cookieless Browsers for Publishers
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Implications of a Cookieless World: Why Publishers aren’t too excited about it?
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Discover the best alternatives to Google Optimize for A/B testing and monetization strategies. Explore options like Yield Manager, VWO, Adobe Target, and more...
AY Industry Insights Second Quarter Report: Yield Management In Programmatic
Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.
Optimize Your Monetization Strategy with AY Industry Insights
To thrive in the advertising ecosystem, it's crucial to be data-driven as it is to keep up with market trends. By delving into existing best practices, emerging trends, profitable partnerships, and high-performing ad formats, you can boost your revenue beyond the market norms and hack new revenue streams.
What is Header Bidding and How Does it Work?
Innovation often arises from necessity, and 'Header Bidding' is a prime example. Web pages typically contain various components and ad placement locations, including sidebars, footers, etc.
Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023
Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.
What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance
Discover what A/B/n testing is, how it works, and why forward-thinking publishers are turning away from traditional A/B testing to boost Ad Revenue and UX with A/B/n Testing. Dive into the future of ad optimization today with insights from reports and industry experts!
11 Crucial KPIs for Enhancing User Experience and Driving Revenue Growth in Publishing
Learn how publishers can boost revenue by tracking sophisticated KPIs to enhance User Experience and Content Quality and avoid domain blockage by advertisers. This article explores essential KPIs, insightful strategies, and industry references for optimal Ad Monetization.
Exploring New & Effective Alternatives to Cookieless Browsers for Publishers
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Top Five 2023 Trends in Programmatic Advertising
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
What are the top 5 Challenges Programmatic SSPs are Facing in 2023?
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
What is QPS Optimization?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
What are Publishers, SSPs, and Ad techs roles towards Green Programmatic?
By reducing digital Ads inventory, educating advertisers & marketers, tackling revenue loss through green traffic, by using a high-quality prediction model. Sustainable traffic and clean media that's all we need!
How is Programmatic Advertising going green?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
Assertive Yield New Product Updates - H1 2023!
Advanced Yield Manager, Dynamic Flooring 2.0, Web Analytics, Financial Reports and SSP Discrepancies Monitoring, Accurate Error Reporting & Alerts, and so much more!
