Traffic Shaping

Higher profitability with lower cost

Shape and optimize your traffic to generate more profitability from your DSP partners, using assertive user profiling to reach the more profitable matchmaking.

How we change the game

ALL YOUR REVENUE DATA in one place in real-time across hundreds of dimensions and metrics extended with your custom data segments and audiences

Old Game

New Game

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Digital waste: >95% of all bid requests

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ML User profiling prediction

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Low traffic quality = frustated partners

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Higher profitability from DSPs thresholds

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QPS limits = lower profitability

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Lower traffic cost and greener programmatic chain

Old Game

failure icon

Digital waste: >95% of all bid requests

failure icon

Low traffic quality = frustated partners

failure icon

QPS limits = lower profitability

New Game

success icon

ML User profiling prediction

success icon

Higher profitability from DSPs thresholds

success icon

Lower traffic cost and greener programmatic chain

Smart Bid Request Optimization

Double or triple your results

It's time to play an entirely new game with AY's unique QPS optimization solution. In today's world of increasing QPS limitations, random sampling to predict supply volume, blocking segments or bidders, FIFO real-time counters, – all these initiatives are unreasonably limiting your performance. Be a stronger player by understanding the demand behind each user!

Increase optimal QPS, traded value, wins rates, and infrastructure cost savings as a result of fewer requests to process

Wasteful requests are network requests that result in no significant value; for example no response, no bid, bid below operating cost

Improves the quality of traffic resulting in higher overall bid rates and traded volume leading to more revenue and a significant reduction in the server cost

Improve the bid rate seen by the external bidders, selects monetizable requests to better utilize the QPS limits, improving ROl for all participants

Winning SSPs can now reach new heights of revenue

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QPS Optimization

Let the AY Algorithm pick the best queries to be sent each second by setting the QPS threshold for each DSP and data center.

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Better DSP relationships

Provide your DSP partners a singular experience and negotiate for higher QPS limits by only sending relevant and green traffic.

Traffic cost reduction logo
Traffic cost reduction

Free up server networking for more demand or decrease cloud expenses by removing bids below operational value.

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Predictions with real-time user profiles

Create assertive users profiles in real-time, enabled by high accuracy AY Machine Learning predictions that match trillions of ad-requests in microseconds.

Green traffic logo
Green traffic

Collaborate to less carbon emissions, eliminating digital waste up to 60%: with a higher quality traffic and reduced traffic cost.

Go the extra mile logo
Go the extra mile

Reduce incoming queries as well by implementing our solution directly to publishers you work with.

Let’s win this new game?

Overcome DSP limits, optimize your traffic performance

One of a kind solution powered by machine learning in real-time

Incredibly high RPS: thousands per core

Low memory consumption: 400 MB + Fast response times: in microseconds

They are playing chess... are you still playing checkers?

Stay Tuned

The latest industry news, interviews, technologies, and resources.

7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue

Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. This approach goes beyond these traditional metrics to explore factors such as optimizing Ad placement, Ad Quality, and UX to revolutionize publishers’ ad revenue.

AY Industry Insights Second Quarter Report: Yield Management In Programmatic

Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.

Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know

The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.

Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023

Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.

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