Yield Intelligence
Your data. Your game.
Imagine all your revenue streams, collected, cleaned and normalized in real-time. Now with tremendous granularity. And better than it's your first-party data, with highly accurate revenue predictions. Stop imagining and discover Yield Intelligence. It's time to play a new game.
Slide Down & Uncover The New Game
All your revenue streams data in one place, in real-time across: Prebid, Amazon, Programmatic and Direct Sales. Get tremendous granular data and hundreds metrics extended with your custom data segments and audiences.
Viewability, exposure, user sessions, and page views are all old game metrics. Now you can have access to massive granular data and analyse them across more than 300 dimensions and metrics.
Tremendous granular data
Deep layers of revenue attribution in PageView and content level. Revenue Forecast Predictions with 96% accuracy and automated discrepancy handling. Increase your profits by analyzing unrevealed data, optimizing, testing, monitoring performance and preventing troubleshooting all with real-time data.
A next generation of data-driven teams
A single view of yield data to generate more revenue, monitor performance, and prevent troubleshooting
Media Buying Teams
Adjust spending, enhance campaign performance and return of investment in real-time from different sources by identifying performance issues faster.
Sales Teams
Measure the performance of each partner and SSPs, readout on new deals, and bring in quality demand. Get access to an anonymized pool of industry data from multiple publishers.
Management and Finance Teams
Check on discrepancies before they impact your revenue and get help with end of month reconciliation by analyzing vendors performance, ad earnings, ROI and growth, and yes, in real-time.
Product Teams
Get optimal user experience by segregating content according to user needs. With the help of AY data personalization, do not worry about losing new users! Measure & analyze all your financial impacts on website traffic in one place.
AdOps and Yield Teams
Overcome the challenges of relying on 3rd party data by operating trustworthy data collection and also finding troubleshooting solutions, all in real-time!
They are playing chess... are you still playing checker?
Disrupt Your Paradigms
Cutting Edge Technology
- Low reporting latency
Only 30 secs
- Tracker on page
Set-up in a week
- Smart normalization
API enhancements
- AI machine learning
Revenue prediction with 94-98% accuracy
Custom Segments
- Data enrichment
Use your own segments data or from DMP/CDP
- Customization
Create unlimited segments
BI Integration & Whitelabel
- Data Export
Use your own dashboards
- Whitelabel
Customize your AY Platform with your company logo
Access & Share Control
- Multi-tenant
Grant or deny access to specific entities for different clients
- Limited sharing
Define with whom what should be shared
Stay Tuned
The latest industry news, interviews, technologies, and resources.
Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Top Five 2023 Trends in Programmatic Advertising
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
What are the Challenges Programmatic SSPs are Facing in 2023?
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
Google Optimize: Other Alternatives for Publishers
Now that Google Optimize is set to shut down, many publishers are up for a hard choice - what’s the best A/B testing alternative out there that suits their needs?
What is QPS Optimization?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
What are Publishers, SSPs, and Ad techs roles towards Green Programmatic?
By reducing digital Ads inventory, educating advertisers & marketers, tackling revenue loss through green traffic, by using a high-quality prediction model. Sustainable traffic and clean media that's all we need!
How is Programmatic Advertising going green?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
