Yield Manager
Unlock up to 60% More Revenue!
Unifying and empowering publishers teams with more than 11 solutions in one source of truth. Give your team the agility and autonomy to create, measure, and manage multivariate tests.
How we change the game
The combined real-time analytics with the holistic wrapper, Yield Manager solution in one
Old Game
New Game
Takes months for product & developers teams to make changes
Minutes to propose and preview changes, accountability, revisions, version control, and rolling deployments.
Time and resource-consuming to run one or two A/B tests from time to time
No code A/B tests; see results only minutes later!
Dozens of platforms and vendors management…
All-in-One Solution and much more…
Old Game
Takes months for product & developers teams to make changes
Time and resource-consuming to run one or two A/B tests from time to time
Dozens of platforms and vendors management…
New Game
Minutes to propose and preview changes, accountability, revisions, version control, and rolling deployments.
No code A/B tests; see results only minutes later!
All-in-One Solution and much more…
They are playing chess... are you still playing checker?
Discover Yield Manager
Without touching code, speed up release cycles 10x and simplify testing in real-time: ship fast, evaluate, revert, reduce risk, and deploy. Supports multiple layouts and Single-page applications with ease of integration.
Powerful Wrapper Under Your Control
Get your stack's standard features inside a highly optimized codebase that works flawlessly with prebid, Amazon, GAM, Content Rec, Video, and more. On top of lazy loading, bid flooring, user IDs, and support for all prebid modules, you can also have: Custom destroy distant ad units logic – for long pages; Smart refresh features – compliant with IAB, – including custom ad refresh for different partners and direct ads.
Agile RevOps
Empower your RevOps team with absolute control to test, change and add: New bidders, ad units, pixels, events, video players, and ad unit behaviors. And also to deploy directly to the webpage. Image new ways to monetize and track elements on the page and be at the top of your game.
New vendor's integration within one day
Empower developer teams with the ability to integrate new vendors within one day. Customize variables for faster performance, optimize ad units based on page depth and JavaScript triggers, and seamlessly transfer custom logic from existing ad stacks. Save countless hours and unleash the full potential of product.
A/B/n Testing
Empower programmatic teams with autonomy for multivariate tests, saving developer hours. Test everything and 10x faster! Experiment different SSP partners, resellers, ad format, ad placement, countries, layouts and more.
Enhanced ad stack control & scalability
Effortlessly manage and synchronize ad stacks across multiple domains from a centralized location. Customize individual ad stacks using variables and programmable logic, while efficiently updating shared elements. Simple setup with just one JavaScript on the page, even without ad-specific divs. Take full control of your ad stack setup now!
Data-Driven Change Management
Empowered by AY Yield Intelligence Analytics solution allows the validation of the financial return of new versions, maintenance updates, layout adjustments, and more.
Find your Optimal AdStack
Access revenue data in real-time, with new integrations, or while pausing a specific vendor. Re-balance demand to address market changes and seasonality. Pair with session data and page views to ensure you get the real data for session RPM.
Continuous Optimization
Find out how to get the most out of new strategies and analyze outcomes per country, source, layout, content, and user. Get the best performance of Ad refresh and Lazy Loading results by visualizing their performance in detail.
Dynamic Bid Adjustments and SSP Re-consolidation
Connect your SSPs, and the AY platform will automatically maintain bid adjustments based on the discrepancy between what they are bidding and what they are paying. Set alerts and get notifications when a relevant discrepancy is detected, and instantly act on the issue.
Personalized Experiences Based on User Profiling
Easily control the ads you are showing to different users. Ease up on first-time users through organic search, choose different layouts on paid traffic or specific partners based on its geolocation. Make the most of your traffic, apply different monetization techniques, and join us to play this new game.
AI WebAds Mediation
Which ad partner or ad format should be shown for a visiting user? Let AY's advanced predictive model decides, optimize and achieve outstanding results. Run different out-stream video players and discover the most profitable choice based on the traffic segment. Choose between two smaller ads instead of a big one, or switch to AdSense when it makes sense.
Visit & User Lifetime Value Optimization
Get 2x times higher audience engagement by giving your team a simple and fast way to deploy and manage all existing tags on the analytics, ads, marketing, content, vendors/partners, and tools. Choose how they load, separate them by layouts or any other custom triggers, and compliment them with integrated and custom variables.
Ready to win? Discover Now!
Essential for premium Publishers, SSPs, and Networks who seek to disrupt their operations through accurate 1st party data with incredible transparency in real-time.
You don’t have to rely on big tech data anymore!
How Does Yield Manager Empower Your business?
Powerful & Frictionless Workflow
Speed up and improve workflows. Get faster to market with no code on the page, preview mode to test and QA, detailed change management, version history, and review processes. Speed up A/B testing processes
Fast Paced A/B Test and Deploy
Create & compare versions, track deployments, control and improve key performance metrics like Viewability, Revenue per Visit, Core Web Vitals, Visit Length
Flexible and Programmable
Stay as flexible as you want and need to be with fully programmable capabilities. Use JavaScript to solve complex needs in a simple and maintainable way
Turn Weeks Into Minutes
Schedule a demonstration with our experts
Stay Tuned
The latest industry news, interviews, technologies, and resources.
7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue
Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. This approach goes beyond these traditional metrics to explore factors such as optimizing Ad placement, Ad Quality, and UX to revolutionize publishers’ ad revenue.
Exploring New & Effective Alternatives to Cookieless Browsers for Publishers
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Implications of a Cookieless World: Why Publishers aren’t too excited about it?
Discover the evolving landscape of programmatic advertising in a cookieless world as browser cookies fade away. Explore challenges, alternatives, and consumer responses, and uncover the impact on publishers' revenue.
Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions
Discover the best alternatives to Google Optimize for A/B testing and monetization strategies. Explore options like Yield Manager, VWO, Adobe Target, and more...
AY Industry Insights Second Quarter Report: Yield Management In Programmatic
Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.
Optimize Your Monetization Strategy with AY Industry Insights
To thrive in the advertising ecosystem, it's crucial to be data-driven as it is to keep up with market trends. By delving into existing best practices, emerging trends, profitable partnerships, and high-performing ad formats, you can boost your revenue beyond the market norms and hack new revenue streams.
What is Header Bidding and How Does it Work?
Innovation often arises from necessity, and 'Header Bidding' is a prime example. Web pages typically contain various components and ad placement locations, including sidebars, footers, etc.
Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023
Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.
What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance
Discover what A/B/n testing is, how it works, and why forward-thinking publishers are turning away from traditional A/B testing to boost Ad Revenue and UX with A/B/n Testing. Dive into the future of ad optimization today with insights from reports and industry experts!
11 Crucial KPIs for Enhancing User Experience and Driving Revenue Growth in Publishing
Learn how publishers can boost revenue by tracking sophisticated KPIs to enhance User Experience and Content Quality and avoid domain blockage by advertisers. This article explores essential KPIs, insightful strategies, and industry references for optimal Ad Monetization.
Exploring New & Effective Alternatives to Cookieless Browsers for Publishers
Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Universal IDs, iOS vs. Android CPM dynamics, Differential Privacy, Privacy Sandbox, and more!
Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Top Five 2023 Trends in Programmatic Advertising
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
What are the top 5 Challenges Programmatic SSPs are Facing in 2023?
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
What is QPS Optimization?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
What are Publishers, SSPs, and Ad techs roles towards Green Programmatic?
By reducing digital Ads inventory, educating advertisers & marketers, tackling revenue loss through green traffic, by using a high-quality prediction model. Sustainable traffic and clean media that's all we need!
How is Programmatic Advertising going green?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
Assertive Yield New Product Updates - H1 2023!
Advanced Yield Manager, Dynamic Flooring 2.0, Web Analytics, Financial Reports and SSP Discrepancies Monitoring, Accurate Error Reporting & Alerts, and so much more!
