Slide Down & Uncover The New Game
A holistic wrapper combined with AY real-time analytics, Yield Manager is the real game changer
They are playing chess... are you still playing checker?
Discover Yield Manager
Without touching code, speed up release cycles 10x and simplify testing in real-time: ship fast, evaluate, revert, reduce risk, deploy. Supports multiple layouts and Single-page applications with ease of integration.
Powerful wrapper under your control
Get all the standard features for your stack, inside a highly optimized codebase that works flawlessly with prebid, Amazon, GAM, Content Rec, Video and more. On top of lazy loading, bid flooring, user IDs, and support for all prebid modules, you can also have: Custom destroy distant ad units logic - for long pages; Smart refresh features - compliant with IAB, - including custom ad refresh for different partners, and direct ads; And an advanced bid caching solution.
No code, fully flexible
Empower your AdOps team with absolute control to test, change and add: New bidders, ad units, pixels, events, video players and ad units behaviours. And also to deploy directly to the webpage. Image new ways to monetize and track elements on the page and be at the top of your game.
Fully programmable with custom logic and variables
A developer can unleash the potential of Yield Manager by creating custom variables, saving countless hours of its time. Show different ad units, pixels, and other monetization elements based on the page depth, on custom javascript triggers. Optimize for fast performance across different layouts. Transfer all your custom logic from your existing ad stack and put it to the test.
Built to scale successfully
Replicate and control your ad stack setup across multiple domains simultaneously from a single place. With variables and programmable logic, you can control the different ad stacks, with their differences in mind, while collectively changing what’s common for them. Easy set-up with a single javascript on the page, and can even work without ad-specific divs on the page.
Dynamic bid adjustments and SSP reconsolidation
Connect your SSPs and AY platform will automatically maintain bid adjustments based on the discrepancy between what they are bidding and what they are paying. Set alerts and get notifications when a relevant discrepancy is detected, and take instantly act on the issue.
Personalized experiences based on user profiling
Easily control the ads you are showing to different users. Ease up on first-time users through organic search, choose different layouts on paid traffic or specific partners based on its geolocation. Make the most out of your traffic, apply different monetization techniques and join us to play this new game.
AI WebAds Mediation
Which ad partner or ad format to should be shown for a visiting user? Let AY advanced predictive model decides, optimize and achieve outstanding results. Run a different out-stream video players and discover the most profitable choice based on the traffic segment. Choose between two smaller ads, instead of a big one, or switch to AdSense when it makes sense to do so.
Visit & User Lifetime Value Optimization
Get 2x times higher audience engagement by giving your team a simple and fast way to deploy and manage all existing tags on the analytics, ads, marketing, content, vendors/partners and tools. Choose the way they load, separate them by layouts, or any other custom triggers and compliment them with build in and custom variables.
How does Yield Manager help to empower your business?
Powerful & Frictionless Workflow
Speed up and improve workflows. Get faster time to market with no code on page, preview mode to test and QA, detailed change management, version history and review processes. Speed Up A/B testing Processes
Fast Paced A/B Test and deploy
Create & compare versions, track deployments, control and improve key performance metrics like Viewability, Revenue per Visit, Core Web Vitals, Visit Length
Flexible and Programmable
Stay as flexible as you want and need to be with fully programmable capabilities. Use javascript to solve complex needs in a simple and maintainable way
Stay Tuned
The latest industry news, interviews, technologies, and resources.
Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
As the world becomes increasingly conscious of and concerned for the impact of climate change, companies are looking for new ways to reduce their environmental footprint and push for more sustainable business practices.
Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.
Top Five 2023 Trends in Programmatic Advertising
Programmatic advertising has become an indispensable part of a publisher’s monetization techniques. Along with direct deals, events, subscriptions, native widgets, sponsored content, etc., you can usually see at least Google AdX ads on the page.
4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023
SSPs can overcome the ad spending slowdown via adaptation to new market realities, maximizing their ad revenue, streamlining operations, shaping greener traffic, finding new revenue streams, and more
What are the Challenges Programmatic SSPs are Facing in 2023?
As the industry evolves, many SSPs are on life support due to new challenges arising in 2023, from DSP bid request limits and ad spending slowdown to the looming disintermediation of SSPs in the supply chain - it's a tug of war.
Google Optimize: Other Alternatives for Publishers
Now that Google Optimize is set to shut down, many publishers are up for a hard choice - what’s the best A/B testing alternative out there that suits their needs?
What is QPS Optimization?
Whenever you visit a website to read the latest news, you will see an ad. Let’s say you’ve looked for a new car recently and see an ad for the new BMW i4. Is this magic? How did it happen?
What are Publishers, SSPs, and Ad techs roles towards Green Programmatic?
By reducing digital Ads inventory, educating advertisers & marketers, tackling revenue loss through green traffic, by using a high-quality prediction model. Sustainable traffic and clean media that's all we need!
How is Programmatic Advertising going green?
The Programmatic Advertising Industry is taking sustainable actions and implementing tools to have an impact on reducing carbon emissions across the demand- and supply-path. Premium players are already going green. Are you?
