Yield Optimizer

AI-powered Optimization for Non-Stop Growth

Elevate Revenue, Protect Inventory, and Unleash Smart Bidding Across Prebid, Amazon A9, Open Bidding, and AdX with Greener Ecosystem, Dynamic Flooring, AI Predictions, and AI Customization.

How we change the game

The old game metrics are viewability, exposure, user sessions, and page views. Now you can access massive, granular data and unlimited metrics across more than 100 dimensions.

Old Game

New Game

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Floors manually update in each country, device, partner, and only GAM

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Holistic fully automated revenue optimization by AY Machine Learning (Prebid + GAM + Amazon)

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Lack of data granularity on floors, one fits all

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Set smart floors in real-time: on impression level with user’s CPM information

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No flooring at all or updates

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Dynamically adjusts to market value – takes visit depth/time into account

Old Game

failure icon

Floors manually update in each country, device, partner, and only GAM

failure icon

Lack of data granularity on floors, one fits all

failure icon

No flooring at all or updates

New Game

success icon

Holistic fully automated revenue optimization by AY Machine Learning (Prebid + GAM + Amazon)

success icon

Set smart floors in real-time: on impression level with user’s CPM information

success icon

Dynamically adjusts to market value – takes visit depth/time into account

WEBSITE
WEBSITE
REAL-TIME
Mask over items
Exchanges
Metrics
Dimensions
Google AdX
Amazon
Facebook Audience Network
Index Exchange
AppNexus
Rubicon
ONE by AOL
Sovrn
TripleLift
Teads
Criteo
Sharethrough
OpenX
Session CPM
Viewability
CTR
Timeout
Fill Rate
Win Rate
Session CPM
Viewability
CTR
Timeout
Fill Rate
Win Rate
DSP
Brand
UTM Source
UTM Campaign
Advertiser
Page URL
User Segment
Direct Campaign
Audience Group
DMP Id
Order
Browser
Operating System
Timeout
Layout
Google AdX
Amazon
Facebook Audience Network
Index Exchange
AppNexus
Rubicon
ONE by AOL
Sovrn
TripleLift
Teads
Criteo
Sharethrough
OpenX
Session CPM
Viewability
CTR
Timeout
Fill Rate
Win Rate
Session CPM
Viewability
CTR
Timeout
Fill Rate
Win Rate
DSP
Brand
UTM Source
UTM Campaign
Advertiser
Page URL
User Segment
Direct Campaign
Audience Group
DMP Id
Order
Browser
Operating System
Timeout
Layout

Greener Ecosystem by Smart Bid Reduction

Bid request optimization filters out: no-value bid requests, browsers, low-viewability, ad units, and sizes. Increase your win rates with each SSP proving to be a valuable partner for them. Enhance your user experience while improving the SPO.

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AI Dynamic Flooring

Built for first-price auctions to support all major platforms, providing transparency and outstanding results to DSPs, which is impossible with GAM and UPRs. Protect your inventory against low-quality ads, high operational expenses, and falling CPMs

Accurate Revenue Predictions

Automate AI predictions on all your key dimensions. Track holistic revenue in your CDP and buy platforms or fire session revenue-related pixels

AI Customization

Free up time and achieve better results by letting AI handle optimization towards YOUR goals with higher granularity and real-time market adjustments

Ready to Win? Discover Now!

A brand-new playbook for every website that monetizes through ads – a digital publisher, an online newspaper, an online dictionary, gaming channels, or retailers – that enables you to scale your optimizations and revenue growth

Exclusive AY:
Not available anywhere else!

Additional Dimensions

  • User Segments
  • UTM Source
  • UTM Campaign
  • Layout
  • DSP
  • Brand

Additional Metrics

  • Timeout
  • Session CPM

BI Integration & Whitelabel

  • Data Export

    Use your own dashboards

  • Whitelabel

    Customize your AY Platform with your company logo

Access & Share Control

  • Multi-tenant

    Grant or deny access to specific entities for different clients

  • Limited sharing

    Define with whom what should be shared

Who's playing AY New Game

Change From Old Game to AY New Game

Improve bidding efficiency, reduce costs, and increase bids by reducing wasteful requests. Play with your data for free!

Stay Tuned

The latest industry news, interviews, technologies, and resources.

7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue

Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. This approach goes beyond these traditional metrics to explore factors such as optimizing Ad placement, Ad Quality, and UX to revolutionize publishers’ ad revenue.

AY Industry Insights Second Quarter Report: Yield Management In Programmatic

Staying ahead of the curve is crucial for publishers, ad networks, consultants, and SSPs who strive to optimize their performance and stay competitive in this ever-changing environment. We present the latest edition of our quarterly report, packed with AY industry insights, market trends, and expert analysis.

Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know

The confirmed click penalty, which is also known as 2 click penalty, and “visit site overlay” is no longer shadow penalty and is being officially warned about by Google. This technical gimmick that lets Alphabet protect its advertisers from paying for bad clicks, has been around for quite some time. Still, it was never really acknowledged officially by Google, even though it might have quite an impact on the revenue coming from Google AdX.

Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023

Discover how to boost RPM with A/B testing, and what challenges publishers need to overcome to recover from ad spend slowdown in 2023. Learn how industry leaders Like Amazon, Google, and Microsoft Use Online Experiments to Boost RPM and Maximize Ad Revenue. Explore strategies to optimize content, layouts, and demand partners for profitable ad monetization.

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