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Discover the latest advancements in our product features, cutting-edge Programmatic technology, innovative solutions, and real-time updates.

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  • Efficiency & Sustainability
  • Data Intelligence
  • Ad Revenue Management
  • AI Optimization
  • Programmatic Trends
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Efficiency & Sustainability

Demand Path Optimization: Empowering Publishers for Profitable Paths

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Programmatic Trends

Q1'24 AY Industry Insights Report - Publisher Trends, Global Programmatic & Ad Revenue

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Programmatic Trends

Breaking Free from AMP in 2024: Top 7 Challenges and Groundbreaking Solutions for Publishers

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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

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Programmatic Trends

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Data Intelligence

Why is INP replacing FID in 2024? How can publishers measure and optimize it?

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Programmatic Trends

AI in programmatic advertising: top use cases for publishers in 2024

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Ad Revenue Management

Ad management platform for publishers: build in-house vs. buy pubtech solutions

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AI Optimization

Dynamic flooring: What is it and how do you master floor pricing as a publisher?

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Ad Revenue Management

Bid Shading in programmatic advertising: all you need to know

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Ad Revenue Management

How can publishers build the optimal ad stack for 2024?

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Ad Revenue Management

A/B testing for publishers: 6 ideas for programmatic and UX optimization

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Programmatic Trends

Publisher Trends: Global Programmatic and Ad Revenue Insights

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Ad Revenue Management

Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown

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Ad Revenue Management

What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance

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Data Intelligence

7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue

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Data Intelligence

11 Crucial Metrics for Enhancing User Experience and Driving Revenue Growth in Publishing

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Data Intelligence

Cookieless Browsers: Exploring New & Effective Alternatives for Publishers

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Data Intelligence

Cookie depreciation: what is its impact on publishers?

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Ad Revenue Management

Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions

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Programmatic Trends

Assertive Yield New Product Updates - H1 2023!

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Programmatic Trends

AY Industry Insights Second Quarter Report: Yield Management In Programmatic

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Data Intelligence

Optimize Your Monetization Strategy with Programmatic Benchmark for Publishers

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Ad Revenue Management

What is Header Bidding and How Does it Work?

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Efficiency & Sustainability

Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions

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Data Intelligence

Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know

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Programmatic Trends

Top Five 2023 Trends in Programmatic Advertising

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Efficiency & Sustainability

4 Ways SSPs Can Overcome Ad Spending Slowdown

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Efficiency & Sustainability

What are the top 5 Challenges Programmatic SSPs are Facing in 2024?

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Efficiency & Sustainability

What is QPS Optimization?

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Efficiency & Sustainability

What are Publishers, SSPs and Ad techs roles towards Sustainable Programmatic Supply Path?

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Efficiency & Sustainability

How is Programmatic Advertising going green?

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