All Blog Posts

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Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023

Yield Manager

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What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance

Yield Manager

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7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue

Yield Intelligence

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11 Crucial KPIs for Enhancing User Experience and Driving Revenue Growth in Publishing

Yield Intelligence

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Exploring New & Effective Alternatives to Cookieless Browsers for Publishers

AY Industry Insights

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Implications of a Cookieless World: Why Publishers aren’t too excited about it?

AY Industry Insights

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Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions

Yield Manager

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Assertive Yield New Product Updates - H1 2023!

H1'23 Product Updates

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AY Industry Insights Second Quarter Report: Yield Management In Programmatic

AY Industry Insights

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Optimize Your Monetization Strategy with AY Industry Insights

AY Industry Insights

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What is Header Bidding and How Does it Work?

Yield Manager

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Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions

Traffic Shaping

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Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know

Yield Intelligence

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Top Five 2023 Trends in Programmatic Advertising

AY Industry Insight

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4 Ways SSPs Can Overcome Ad Spending Slowdown in 2023

Traffic Shaping

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What are the top 5 Challenges Programmatic SSPs are Facing in 2023?

Traffic Shaping

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What is QPS Optimization?

Traffic Shaping

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What are Publishers, SSPs, and Ad techs roles towards Green Programmatic?

Traffic Shaping

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How is Programmatic Advertising going green?

Traffic Shaping

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