AY Blog

Learn about our new product features, the latest in Programmatic tech, solutions, and updates.

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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

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Ad Revenue Management

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Data Intelligence

Why is INP replacing FID in 2024? How can publishers measure and optimize it?

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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

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Ad Revenue Management

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Data Intelligence

Why is INP replacing FID in 2024? How can publishers measure and optimize it?

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Programmatic Trends

AI in programmatic advertising: top use cases for publishers in 2024

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Ad Revenue Management

Ad management platform for publishers: build in-house vs. buy pubtech solutions

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AI Optimization

Dynamic flooring: What is it and how do you master floor pricing as a publisher?

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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

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Ad Revenue Management

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Data Intelligence

Why is INP replacing FID in 2024? How can publishers measure and optimize it?

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Programmatic Trends

AI in programmatic advertising: top use cases for publishers in 2024

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Ad Revenue Management

Ad management platform for publishers: build in-house vs. buy pubtech solutions

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AI Optimization

Dynamic flooring: What is it and how do you master floor pricing as a publisher?

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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

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Ad Revenue Management

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Data Intelligence

Why is INP replacing FID in 2024? How can publishers measure and optimize it?

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Programmatic Trends

AI in programmatic advertising: top use cases for publishers in 2024

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Ad Revenue Management

Ad management platform for publishers: build in-house vs. buy pubtech solutions

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AI Optimization

Dynamic flooring: What is it and how do you master floor pricing as a publisher?


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Data Intelligence

Cookieless Browsers: Exploring New & Effective Alternatives for Publishers
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Data Intelligence

Cookie depreciation: what is its impact on publishers?
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Ad Revenue Management

Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions
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Data Intelligence

7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue

Discover why the viewability metric is just the tip of the iceberg for publishers, and the impacts of other metrics such as CTR, Ad refresh, Ad density, and more on publishers' revenue generation. Thi...

Read more

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Data Intelligence

Cookieless Browsers: Exploring New & Effective Alternatives for Publishers

Dive into innovative solutions and alternatives for publishers to navigate the impending cookieless world. Hear from industry experts as we explore Seller-Defined Audiences, Contextual Targeting, Univ...

Read more

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Data Intelligence

Cookie depreciation: what is its impact on publishers?

Discover the evolving landscape of programmatic advertising amidst third-party cookie depreciation. Explore challenges, alternatives, and consumer responses, and uncover the impact on publishers' reve...

Read more

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Ad Revenue Management

Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions

Discover the best alternatives to Google Optimize for A/B testing and monetization strategies. Explore options like Yield Manager, VWO, Adobe Target, and more...

Read more


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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

Read more

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Ad Revenue Management

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

Read more

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Data Intelligence

Why is INP replacing FID in 2024? How can publishers measure and optimize it?

Read more

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Programmatic Trends

AI in programmatic advertising: top use cases for publishers in 2024
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Ad Revenue Management

Ad management platform for publishers: build in-house vs. buy pubtech solutions
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AI Optimization

Dynamic flooring: What is it and how do you master floor pricing as a publisher?

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Ryan Abrahams on reducing your ad costs and increasing your revenue in real-time with Assertive Yield

Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

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In this episode, Ryan and Robert talk about Assertive Yield, a global company created by publishers for publishers. Our suite of solutions, inclu...

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Prebid & Programmatic Market

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2023 Trends & Predictions In Programmatic

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AY in the News


Product Updates


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Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Assertive Yield New Product Updates - H1 2023!

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