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Programmatic Trends

Cookieless Tracking: What are the Impacts of the Topics API on Publishers?

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Ad Revenue Management

Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Ad Revenue Management

Ad management platform for publishers: build in-house vs. buy pubtech solutions

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Ad Revenue Management

Bid Shading in programmatic advertising: all you need to know

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Ad Revenue Management

How can publishers build the optimal ad stack for 2024?

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Ad Revenue Management

A/B testing for publishers: 6 ideas for programmatic and UX optimization

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Ad Revenue Management

Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown in 2023

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Ad Revenue Management

What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance

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Ad Revenue Management

Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions

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Ad Revenue Management

What is Header Bidding and How Does it Work?

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